whether you are coming in for the first time or have been coming for a while.
I dream of a salon being a place that anyone can come to and know that no matter who they come to see, they will receive the same level of respect and an excellent cut suited to their needs.
made out of these three things: Layers, Blunt lines and Graduation.
Learning to utilize these three techniques properly allows imagination and the texture of the clients hair to be our only limitations.
or psychologist and discovered that as a hairdresser you get the best of both worlds. Viewing hair as medium to be sculpted as opposed to a head of hair needing to be chopped is what separates our way of doing hair from most others.
Matthew has worked with the industry’s most sought-after models, hairstylists, make-up artists, photographers, and is currently Director of Hair for Canadian designer Bruno Ierullo. He provides extensive training to working Hairstylists seeking higher education and lends his expertise to Scruples as an Educator. Backstage experiences include high profile runway shows in Toronto for L’Oreal Fashion Week and FAT: Fashion Arts Toronto.
His editorial work has been featured in publications such as Auxiliary, Canadian Hairdresser, Entourage, Fashion Magazine and Salon Magazine. Other notable credits include styling hair for Miss Canada and Miss Universe Beauty Pageants 2012.
Matthew values charities and has been involved in: Sick Kids’ Foundation: Scissors in Motion, Redken’s One-X-One Cut-A-Thon and The Parkinson’s Cut-A-Thon. A growing number of industry accolades include 2nd in Ontario at the 2012 ABA’s (Allied Beauty Association) Men’s Cut/Colour and 2nd in Toronto at Hairapalooza 2011 for Women’s Cut/Colour.
Matthew redefines a simple haircut by treating each individual’s hair as a sculpture, resulting in consistent, elegant finishes. Client expectations are exceeded by providing a cut that continues to hold its shape even after being washed. Clients are educated on personal hair care, all specific requests are factored in during consultation.
The quality of the work that is done here is of the utmost importance and is one of the reasons that people want to come here. Love for people and the drive to learn is an important requirement for all staff. We are more than just hairdressers. We enter many hair competitions, and do hair for magazines, Fashion Designers, Runway shows, events and for ourselves.
404 Queen st. East, Toronto, ON